Public relations is not an easy task at best when it comes to building a brands reputation, and when it comes to developing a crypto PR for ICO´s they present a different challenge than traditional marketing. They are complex, they have a narrow window of time to maximize the impact of the media, and there is a lot of scams around cryptocurrencies in the overall media and the public. Still, Public Relations are absolutely worth it, if you know where to expose your content. But equally important, it's good to know what not to do following the definitive guide to PR.
In Goodnoon PR, spreading the word about your initial coin offer (ICO) is vital to your success. In addition to a valuable product, cohesive marketing, and a solid team, the media coverage obtained can represent a significant boost for any company that wants to raise funds through a symbolic sale. Our company offers strategic public relations and target-specific marketing programs, building enduring relationships for your business and brand along the entire steps of your ICO. From increasing sales to enhancing reputations, we inspire people to take action, resulting in business growth for our clients. We look at each company’s needs from PR, marketing and communication needs and create a course of action depending on the needs of the project, then set up the programs that are pitch-perfect, capturing the essence of each brand's mission and personality.
Here are five things that will quickly torpedo your ICO's public relations efforts:
1) Focus only on the ICO
The media and reporters receive ICO sessions frequently. The hearing on another ICO will provoke a "so what?" Of the reporters. Instead of focusing on the ICO mechanism, focus on what your ICO will fund. What is the planned result? What problem will your project solve? Better yet, demonstrate a prototype, so your idea goes beyond a concept.
2) Badly synchronized coverage
A well-planned timeline is always essential, but for ICOs, it is vital. 80 to 90 percent of tokens are sold on the first day of an ICO, often at incentivized rates. If a piece of media falls towards the end of its ICO, it will still have merit, but not so much impact. The press should ideally work within two weeks before your ICO.
3) Choose only one segment of media
As everyone in the current crypto niche knows, cryptography is excellent news lately. Reaching cryptographic media should undoubtedly be one of its objectives, but conventional legacy media should not be ignored. Many media outlets write about cryptography and are an effective way to reach your audience. Often, encryption stores will follow the main pieces, either with original or syndicated versions. An ideal strategy is aimed at both categories of media, with the right resources and a story that will resonate with each one.
4) Have a misunderstood roadmap or no roadmap for the ICO at all.
There is a great cynicism about the ICO and, as many can not deliver scams or directly, it is essential to make it clear that you are legitimate. A vague roadmap will do the opposite. Make sure you have a clear, well-developed and airtight plan for delivery. You should also be able to talk to your project, incorporating security measures and considerations for regulatory approval to demonstrate that you can, and will, deliver it.
5) Not exposing a background to your team.
If you do not explicitly describe the team behind your ICO, you will miss a valuable opportunity to gain credibility. A big part of selling the media in your ICO is selling the media. As indicated above, the world of criticism is riddled with skepticism. It is vital to building trust early by recruiting an active advisory board and a team that has the necessary competencies to fulfill. From here, formulate messages that emphasize the team, the advisors and the experience that each one contributes. Improve your credibility with the development of Linkedin biography, medium publications, and opinion articles to demonstrate that you are a real person with real experience.
6) And an additional way to fail: do not do any media coverage.
Remember, as the old saying goes (well, decades old), you lose 100% of the shots you do not take. Paid media is a valuable way to get the word out about your ICO. When done correctly, Crypto PR can go a long way toward a successful token sale.