Mad Men: Hilton Pitch lyrics

INT. STERLING COOPER. BOARD ROOM. AFTERNOON.

PEGGY, CONNIE, HILTON COUNSEL, SMITTY all seated, DON and KURT both standing, DON leading the pitch

DON: Rome, Tehran, Tokyo are magnificent destinations. And that's really been the focus of almost every campaign you've had up till now-- How to lure the american traveler abroad. What more do we need than a picture of Athens To get our hearts racing? And yet the average american experiences a level of luxury that belongs only to kings in most of the world. We're not chauvinists, We just have expectations.

Heads nod around the room, CONNIE remains still.

DON (cont’d): Well, now there's one word that promises the thrill of international travel With the comfort of home: "Hilton.

KURT removes cover from the advertising board, revealing a poster saying: "How do you say ice water in Italian? Hilton."

How do you say ice water in Italian? 'Hilton.

KURT turns to the next poster, saying: "How do you say fresh towels in Farsi? Hilton."

'How do you say fresh towels in Farsi? 'Hilton.

KURT turns to the next poster, saying: "How do you say hamburger in Japanese? Hilton."

'How do you say hamburger in Japanese? 'Hilton. Hilton. It's the same in every language.

CONNIE: Maybe fried chicken. I don't like the sound of "hamburger" and “hilton. Besides, "hamburger" is already a foreign word.

DON: We’ll see. (DON laughs, smiles emerge around the room)